DBC Services is a Wellington based firm established by the Principles who have gained their experience from working with large and small organisations in the Australasian market over the last 30 years.
The highly analytical role that marketing now plays within business and its inter-depence on other parts of the organisation requires careful and expert planning to optimise the value gained from the information gathered, stored and analysed by the human and technical resources of the company.
DBC Services has developed, and continues to enhance, a range of products and services required to support businesses as they face rapid and dramatically changing market conditions.
We believe that the highest level of customer service, supporting innovative and reliable solutions, at a fair price, will develop relationships with our customers and partners to enable the achievement of our mutual goals.
We believe that a work environment based on traditional values of honesty, respect and consideration, driving a proactive enthusiasm, will allow our staff the opportunity, individually and as a team, to develop professionally and achieve personal growth targets.
We believe that our compititors will always be one step behind, as long as we stay one step ahead through the continual improvement of what is most important to our business.
Scott has for the last 25 years been working with both corporate and smaller business clientsdefining marketing structures to support data driven communications and developing marketing and customer management plans to leverage relationships and marketing data.
Scott has freequently addressed seminars and conferences as a member of Relationship Marketing Project, run by Center for Information Studies at Auckland University and having completed eight years on the National Board of the New Zealand Direct Marketing Association, the last 4 years as Chairman, he was awarded a Life Membership in 1999. Scott currently donates his time as a mentor at the Technology Incubator in Wellington.
Brent has been involved in sales and marketing since 1985. This experience allows Brent to both consider direct marketing strategy as an integral part of overall marketing strategy, and to develop and implement the end-to-end management process required to develop and implement marketing programmes. Brent's expertise in marketing includes technical knowledge relating to information capture and management as well as production processes, systems development and hardware capabilities.
Brent has also worked with facilitated large teams working on key direct marketing programmes and developing formalised marketing process, specifying the roles of individuals, the system integration and supplier relationships, to establish procedures and standards to optimise efficiency.
DBC Services has years of experience in Marketing Strategy, Marketing Planning, Customer Profiling, Behavioural Analysis and Segmentation Modelling to give clear direction to marketing campaigns and initiatives. From this experience we have found that a business succeeds when the strategies that drive business activity, the business processes that suppport the activities and the appropriate business measures are all clearly defined and aligned.
We make marketing work.
We specialise in the development of automated customer databases that add value to your business, as opposed to adding cost, through clear definition of the business processes to be supported. Our people and procedures have been challenged and tested to develop solutions that solve as many varied problems and frustrations that exist in sales and marketing.
We develop practical and implementable solutions.
To ensure our clients get the maximum value from their marketing investment DBC Services utilises its experience to work alongside clients and agencies to develop Customer Retention, Growth and Acquisition Programs that work. We assist develop and implement campaign and project plans that will devliver the business benefits defined and then manage the delivery within the time and cost constraints.
We deliver quality solutions, on time.
Our clients make the best decisions when they have clear, transparent and relevant data available to them. With this in mind, our goal is always to create solutions that deliver accurate and reliable measurement or marketing results to help understand our client's customers and their position and direction in the marketplace.
Our solutions help make the best decisions.
m-savvy delivers the desired results, achieved within the finite budget available, visibly managed with just one tool configured to meet the users precise needs. Available anytime, anywhere m-savvy uses the latest technologies to provide centralised access to all business tools via a powerful yet intutive system.
The Email Desginer recognises the need for and existence of personalised two way communication with customers. From planning the message, easily selecting the target audience and simple drag and drop email building to managing responses and analytics, the designer drives relevant timely communications using an easy intuitive interface.
Challenge:
The merge of 2 large companies creating a complexity greater than the existing processes could handle
Outcome:
A marketing workflow solution to manage all tasks in the go to market process for campaigns and measure the subsequent success
Challenge:
A very large residential database not being communicated with due to slow and complex processes for marketing campaigns for targeted segments.
Outcome:
A streamlined process with clearly allocated accountabilities and automation of standard communications allowing focus on complex campaigns.
Challenge:
Diverse retail outlets deploying overlapping campaigns contacting key customers with conflicting messages
Outcome:
A single customer view enabling stores to isolate campaigns, eliminate multiple contacts with customers and leverage each others relationships.
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Level 11, 175 Victoria St, Wellington |
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+64-4-471 6320 |
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enquiries@dbc.co.nz |
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| About Us |
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